Volume 13, Issue 4 (Winter 2012)                   Advances in Cognitive Sciences 2012, 13(4): 27-36 | Back to browse issues page

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Orooji N, Hatami J, Khorrami A. Evaluation of Self- and Other-reference Effect on Processing of Positive and Negative Traits. Advances in Cognitive Sciences 2012; 13 (4) :27-36
URL: http://icssjournal.ir/article-1-392-en.html
1- cognitive science, Institute for Cognitive Science Studies, Tehran, Iran.
2- Ph.D. in psychology, Institute for Cognitive Science Studies, Tehran, Iran.
3- Ph.D. in cognitive scince, Institute for Cognitive Science Studies, Tehran, Iran.
Abstract:   (2505 Views)
Objective: Self is known as a special structure in the field of information processing and one of the phenomena considered in this field is a type of memory bias called self-reference effect. This study aims to investigate the self-reference and other-reference effects in processing positive and negative traits.
Method: A sample of about 150 female students of Tehran University participated in this study. Subjects were divided into three groups randomly. Two groups in the first stage by implementing the memory span task received positive or negative feedbacks and one group was regarded as the control group. After running self-reference and other-reference tasks, a recognition task was conducted for traits encoded previously in self-reference and other-reference.
Results: Data analyzed by three-factor-variance analysis method indicated that positive traits more than negative ones and self-reference traits more than other-reference traits were encoded and recognized with higher speed than the feedback effect observed only in the group received positive feedback. This group had higher speed than control group in encoding.
Conclusion: It seems that processing information related to the self as well as processing the negative and positive information were influenced by self-concept and motivational goals, and played an important role in recording, storing and retrieving the information.
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Type of Study: Research | Subject: Special
Received: 2011/08/23 | Accepted: 2011/10/23 | Published: 2011/12/22

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